YEAR
2018
STUDIO
Pie Creative
CLIENT
SPC
Lumi
Lumi is a magical product. It isn’t ice-cream, or frozen yoghurt. It’s a frozen, soft serve dessert, made from fruit! The team at SPC needed to rebrand ‘Perfect Fruit’ with a new tone that connected better with audiences both in Australia and internationally. We created Lumi, with a magical yet innocent look and feel that sparks joy and wonder in our consumer.
SCOPE
Brand Naming
Visual Identity
Verbal Identity
Packaging
POS
