Creating an identity for next level bacon makers at Saltsmith.

This brand is about passion. When I met the founders of Saltsmith I could see that they had a clear and simple vision - to create the tastiest bacon ever, with the highest quality local ingredients.

The brand I created represents their playful, expressive and bold approach to makin' bacon, while still positioning them as a refined, and contemporary producer.

The minimal, contemporary logotype provides the makers with a badge of pride and quality. The visual language is inspired by brightly painted butcher shop glass windows - the brushstrokes so perfectly representing passion, creativity and craft.

SCOPE

Visual Identity
Tone of Voice
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saltsmith.com.au