STUDIO
Pie Creative & Freelance
CLIENT
Self directed
Supermaté Soda is a Yerba Maté soda I made for Melbourne - everything from the liquid to the label.
This project is XL. I developed both the product and the brand in parallel and then launched it to market. Originally inspired when travelling in Berlin, I felt that there was a big opportunity for a locally made Yerba Maté soda in Melbourne.
The branding engages consumers by giving them permission to have fun. It is unpretentious, bright and playful. The aesthetic and brand tone is more aligned with contemporary alcohol brands than iced teas or soft drinks. I wanted to create a non-alcoholic brand that could play in bars, clubs and festivals - allowing non-drinkers to join the party too.
SCOPE
Brand Creation
Product Creation
Social Media
Web Design
Animation
@supermate_soda
