A bold brand that YoWo Music can rally behind as it grows.

YoWo is a not-for-profit that empowers young women and gender diverse teens to unlock opportunities in music through their unique band program. We worked together to uncover their purpose and build a brand that amplified their positive message, boldly and proudly.

SCOPE

Brand Strategy
Identity
Art Direction
Web Design
Campaign Identity

2020 Fundraising Campaign

The fundraising identity was designed to be an extension of the YoWo brand. We wanted to create a sense of excitement for the campaign while continuing the strong brand recognition that we had built over the last couple of years since the rebrand.

I art directed a video to accompany the campaign. I created playful animations in the brand style.

@yowomusic